If search engine rankings are an important factor in your business success, this whitepaper is a must read. Search Engine Optimization (SEO) has exploded in recent How Content Management years. Rank and page position are vitally important in capturing search referrals. Less than 25% of visitors go past the first page of results, and many never go below the first four or five results. Many organizations unsatisfied with their organic rankings are being forced to turn to paid listings, and have a dedicated individual or team managing the search engine optimization process. Yet IT and Marketing executives often fail to realize that their internal content management system (CMS) may be sabotaging their search engine efforts. Learn how your own internal CMS may dramatically effect your search engine rankings in this informative whitepaper. How does a CMS affect search engine rankings, and which features help or hurt those critical search engine efforts?
With hundreds or thousands of pages of content to manage, it's simply not practical to take a manual approach to updating content on your Web site. A Content Management System (CMS) plays a vital role for companies who need to quickly and consistently publish, edit and update their Web content without worrying about coding and formatting. It allows for global changes and search and replace features, and provides the ability to empower the content creators usually the Marketing team to update the content as they need and remove the IT bottleneck from the equation. Content management systems are a critical application for both Marketing and IT Departments. Unfortunately, for search engine spiders, many sites powered by a CMS often put up a "Do Not Enter" sign. Because search engine rankings have become critical to marketing efforts, many organizations often approach Search Engine Optimization firms to jumpstart their organic and paid rankings, and frequently look for guidance to determine how their own internal processes may be affecting their positions. SEO has rapidly evolved in recent years, and many organizations do not understand how their CMS directly impacts SEO strategies and search rankings. This lack of understanding not only causes an organization's placement in search engine results to be diminished, it also undermines the very reason a content management system was installed to increase the effectiveness and productivity of your Web efforts. Following are the seven key factors you need to know in developing a CMS strategy that works in harmony with your search engine marketing efforts.